We Speak Casino Marketing

Casino Marketing

In the Casino Marketing world, direct mail is the primary revenue driver in the marketing arsenal. Casinos have spent years developing and analyzing their direct mail programs, trying to make them more effective; in cost and response. CSG Direct has been right there with them, implementing new technology and developing programs all in the effort to help their clients stand out over the rest.

We Speak Your Language

Our company has been working with casinos as long as it has been in existence. We have employees that have been working for us for 10 or more of those years and even some who spent 10 or more years working in the casino industry before joining our team. We understand the goals and the challenges casino marketers face and we have solutions to help.

Visit us at csgdirect.com for more information on how we can help your casino with direct mail, digital printing, email services, advanced data services, and triggered automation today!

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New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every 4 years to a smaller increase each year to keep up with costs and industry fluctuations.

This April we actually got a postage PRICE REDUCTION.

CSG Direct likes to keep you informed of changing postage rates!

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Add Drive Time Distance to your Customer Database

Did you know you can classify your customers based on the drive time distance to your business? You can use drive time distance to configure offers, analyze trends, and identify marketing opportunities inside your customer database.

Some of the distance, drive time and address data we can add for you:

  • Drive Time (based on shortest route)Drive Time Data
  • Distance(as bird flies)
  • Longitude/Latitude
  • Zip+4
  • Address Verification (CASS)
  • National Change of Address updates (NCOA)

We offer this  valuable service as an offline bulk process or as an automated daily update to your in house customer database. Your database can be cleaned, verified, and updated daily, weekly or monthly – keeping it completely current despite your customers changing address.

We can also help you add triggered automated direct mail and/or emails to compliment this service! You can call us at 800.881.2150 or request a quote at csgdirect.com to discuss your specific needs.

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US Postage Rates will not rise January 2015

U.S. Postal Service to Maintain Current Product and Service PricesDirectMailingServices

 Oct. 1, 2014–The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of the uncertainty regarding the exigent price increase.  This means that the current pricing of postal products and services will remain in effect through the holiday season and early part of 2015.  The Board will continue to evaluate pricing strategies and will communicate about any potential price change filings in early 2015.  As always, the Postal Service will provide customers advance notice of any price changes.

UPDATE MARCH 2015: Postage Rates are scheduled to increase slightly in April 2015

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Are your casino players getting your direct mail?

Are your casino players getting your direct mail?

You might find that not all of your good players are getting your casino direct mail offers.

If you have great players you might automatically assume that your casino is mailing direct mail offers to them. However, there are some really common reasons why your offers might not be arriving in your customers mail box.  Let me spell out for you at least common reasons why they are not.

NO PREFERRED NAME

Patron SQL Reports

Patron SQL Reports

In some player management systems you are able to maintain several “names” of the player. This includes Primary Name, Preferred name, Nick names, Alias etc. When this feature is available you must also select the ‘Preferred name’ in your direct mail queries or the person will not be included in your mailing lists.

In IGT Patron Management for example, try this query:


SELECT PN.playerid,DateEnrolled,max(cast(ispreferredname as int)) as TopPref
FROM PlayerManagement.dbo.PlayerName PN
JOIN PlayerManagement.dbo.player c on PN.playerid = c.playerid and c.Status = ‘A’ –Actives
GROUP BY PN.playerid,DateEnrolled
HAVING max(cast(ispreferredname as int)) = ‘0’

How many records do you get?

These players are not getting direct mail of any kind from your property.

Go into each players account and update the player record so they have a preferred name.
We have queries for our clients to fix these records and eliminate the problem.

BAD ADDRESSES (No Zip+4)

Usually 5-10% of your player management system if full of addresses that the US Postal Service says don’t exist or they cannot deliver to. You query these records and send them to your direct mail printing partner thinking they are going to get delivered.

They are not getting your mail.

You need to have this list of bad addresses provided back to you. There are many ways to clean these records. Many address errors will be very obvious when you look at them directly. Typos, numbers, spacing and extra typing in the address fields are usually half the problem.

NATIONAL CHANGE OF ADDRESS

When you mail presorted standard (3rd class) up to 17% of your mailing list may be going directly to a trash can.

Its OK to have your print and mail partner update your mailing list before it goes out, but it is NOT OK to leave the old address in your player system.

These days there are also many ways to update your entire player system with cleaned addresses instead of keeping dirty data and having your print and mail partner cleaning it each time.  If you are not handling this low hanging fruit than you are wasting your time building new promotions that your players may not receive.

We can clean your entire database and usually import them back into your player system for you or assist you in the process.

We’re here to help!

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NCOA IGT Patron Addresses

IGTNCOASo, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year.  (The US Postal Service says 17% is the national average amount of people that move per year)

Your inactives are growing and you have no way of cleaning or updating the addresses in your system.

This is the way it has been for years with the IGT system and it is a plague on marketing results nationwide.

It doesn’t have to be that way!!

If after every mailing your system automatically updated your in-house Patron database with change of address records from the US Postal Service  you would have clean marketing data month-after-month.  But you can’t???

We can help!

You see, as a direct mail automation facility not only can we send triggered daily same-day mailings streaming directly from you Patron database… We can also update your entire database and automate regular updates after each mailing.

The US Postal Service requires you update your database every 90 days in order to get the lowest postage rates but too often the database is cleaned by your mailshop printer, but not updated into your internal database. YOUR Database should be a clean source of up-to-date marketing information.  So why are you not updating it?

Our customer save lots of money and increase marketing response percentage by having clean in-house mailing addresses and you should too.

Give us a call at 800-881-2150 x80 or get a quote today.

It’s cheap, easy and automated.  There is no longer any excuse.

Let us help you with all your direct mail. Nobody does personalized mailers better!

We CAN Help!

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CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going?CasinoMarketingConference

CSG Direct Mail has been asked to present our triggered automated casino direct mail programs in the Casino Direct Mail session.

These programs send casino mailers hands-free directly from your player database to our presses for same day mailings with full personalization, variable free data fields, variable graphics and more.

The casino direct mail session takes place on Wednesday the 24th at 1:30 pm.
We’ll also be giving away some free automated direct mail certificates at our booth, so stop by.

In addition to the great lineup of casino industry sessions there will be keynote speakers, lifetime achievement awards, The Romero Awards and tons of networking.  If you are serious about gaming you will want to be at this conference.

We hope you can make it!!

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Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada.

Direct Mail Company Facility We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada.

As a company that designs, prints and mails direct mail marketing for customers all over the country, we have many options as to where we operate.  We choose Reno, Nevada based on its location for distribution as well as its location for living.

Why Reno?

IDEAL FOR DISTRIBUTION: Reno-Sparks is on Interstate-80; just east of the San Francisco ship yards, in tax-friendly Nevada. Companies from all over the world use Reno as a major distribution point for the rest of the country.  Companies with major operations/distribution in our area include Amazon.com, Wal-Mart, Barnes & Noble, Microsoft, Intuit Software, JC Penny, RR Donnelly, Tesla, Apple and many more.

Reno is an ideal location for fast distribution across the country for our customers. We have tracked 2-3 day delivery to Texas and Colorado with standard mail.

Living alongside Lake Tahoe in the Sierra Nevadas, Reno is “The Biggest Little City”. People are drawn to this region for a better life and a place to flourish in a balance of work and play.

Where else can you work until 5 o’clock and by 6 o’clock be skiing, hiking, boating, riding, snowmobiling or rafting in beautiful mountains and forests?  Reno-Tahoe is an exceptionally rewarding place to live and work!

We are glad to call the Biggest Little City home. #BiggestLittleCity

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Tap into the Craft Beer Boom

Tap into the Craft Beer Boom

May 13-19th was American Craft Beer Week and it was celebrated by millions of Americans with the same passion as Christmas, 4th of July or Memorial Day weekend.  It was a full week celebrating American craft beer and boy did we enjoy some wonderful, mind bending, hard-to-find beers.

The reason I am in front of you today confessing my beer indulgences of the last 7 days is to try and plug you into one of America’s biggest, booming consumer trends.  The hottest growth sector in America right now is craft beer.

Craft beer followers are passionate. They will pay more for quality and will travel anywhere to try a beer they are interested in. They will NOT stay at your establishment if you only have “corporate beer”.  This is something you need to know.

Many customers will define you by what you have on tap!

Craft Beer Industry Growth

Craft beer industry growth reminds me of previous industries like personal computing, the internet or the 80s music boom. As business operators we are always trying to identify consumer trends to integrate into our business.

2012 U.S. Craft Beer Statistics: (courtesy of brewersassociation.org)craft beer boom

  • Craft beer sales grew 15%
  • 108,440 small brewing jobs were created
  • Craft beer sales was $10.2 Billion
  • 409 new breweries opened in 2012

The craft beer business is BOOMING because of a passionate customer base.

Customers are Passionate About Craft Beer

Millions of thriving thirsty fans are in search of great craft beer and will travel anywhere to get it.  You really should get to know these consumers.

Craft beer people are very socially connected, ready to travel and happy to spend $8-$22 for a beer.  They visit breweries as a group on a regular basis.  They spend lots of time and money trying to discover unique and hard to find craft beers.

I have been to 15-20 breweries with friends and family and happily spent lots of money on everything they offer.  They have great food, gift shops and beer. We always share our craft beer trips on social networks and also take pictures to make our friends jealous and to show we found another good craft beer location.

Craft beer fans are passionate groupies and the search for new beers is the ultimate scavenger hunt. Some of the best craft beers are brewed in small batches and there are bragging rights on great finds and lots of great stories to tell.

You want this kind of spending and sharing passion from your gaming guests, too.

Adding a Brewery, Tap-takeover or Craft Beer Event?
It is easy to “tap” into this passionate group of consumers!

Do you have a brewery or do you have craft beer events?  You too can have fans from around the country coming to see you. Which direction is right for you?

Adding a brewery to a casino to capture this passionate group of consumers is not new.  I have been to the Triple-7 Brewery at Main Street Station in Las Vegas, Brew Brothers at the Eldorado in Reno and the Feather Falls Casino in California’s in-house brewery as well.

PROS:

  • You get your own beer reputation and potential cult following
  • The most profit-per-glass is brewing beer in bulk

CONS:

  • A lot more work and commitment
  • Bigger up-front costs
  • You’ll need a seasoned brewmaster

It goes without saying that it is important you create great beer, too! To start your own brewery you’ll need a brewmaster that has passion for the art of brewing.  It will be a partnership just like you have with your chef.

The goal is to create great beer people love and consistency from batch to batch.

Tap-Takeovers, in my opinion, are the easiest way for anybody to get started. A tap-takeover is when you bring in an outside brewer and let them replace all your beer on tap with theirs for an evening event.  I love a good tap takeover.  These are all the rage right now and it’s cheap and exciting for everyone involved.

Brewers are artists who love to share their art.  A tap-takeover is a great honor for the brewer and your guests so everyone is easy to work with and eager to please.  These are very win-win situations for you, your guests and the brewer.

PROS:

  • The brewer is motivated to make this inexpensive for you for exposure
  • You can have a different brewer every week, allowing for many profitable events
  • Craft beer people will come back over and over – building great loyalty
  • Great for inexpensive VIP events and food-paring parties

CONS:

  • Someone has to arrange, negotiate and manage the brewers

A brewer normally brings 5 types of beers so your guests all find something to love and they get more people tasting their favorite craft brews.

Craft Beer Events are growing like gangbusters all over the country. Reno itself has craft beer events like Brew Ha Ha at John Ascuaga’s Nugget,  BBQ Blues and Brews at Eldorado Hotel & Casino, EuroFest at Sands Regency, CanFest held at the Peppermill, and so many more.  The crowds are quite impressive!

PROS:

  • Craft beer events sell out
  • Guest come prepared to spend time and money
  • Sell lots of food easily too
  • Guests tell their friends “you missed it, man” and the events grow each year
  • The event builds a reputation and grows easily with less marketing budget

CONS:

  • Increased marketing budget for the first events
  • Profits spikes once – only during the event
  • A large venue area is needed

These are great events and, when managed properly, guests are putty in your hands for everything else you want them to buy or do at your event.  They came to get involved in all the games, contests and fun that you can offer.

Make it fun, have fun yourself.

Cheers!

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New Automated ACS Services Free with Mailings

Address Change Service (ACS) is a trademark of the US Postal Service.

Traditionally you would have to signup for a MailerID, plus setup and manage your own Address Correction (ACS) services with the US Postal Services. We are pleased to be able to offer you this service directly!

With our free ACS services, instead of getting a stack of mail returned with yellow stickers on them, you get an email instead.

We are also offering 48 month NCOA as our primary National Change of Address service.  That means you will get more pieces delivered to your clients and fewer pieces returned to you.

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