Monthly Archives: September 2011

Mailpiece Design Part One: The Postcard

Designing postcards for your direct mail campaigns can be both fun and challenging. You have to walk a balancing line between using art to grab your prospect’s attention and the amount of text you include. Too much text and the … Continue reading

Posted in Variable Data Printing | Tagged , , , , , , | 4 Comments

RAVING Insider Party at the Tuscany Suites

Are you going to be in Vegas next week?  At the same time the Gaming Expo in Las Vegas is happening Raving Consulting with CSG Direct Mail and others have put together the insider party of the season.   Our Party … Continue reading

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New Intelligent Mail Barcode Requirements

The US Postal Service has come down with some new deadlines for full implementation of Intelligent Mail Barcodes (IMB). Full Text Here: http://csgurl.com/IMB_Requirements They seem to be putting a huge emphasis on packages, however mailpieces references are sprinkled into all … Continue reading

Posted in Direct Mailing | Tagged , , , , , | 4 Comments

Government vs Americans on spending and taxation

This is off topic but important for all of us. The government as a whole is in big trouble and they want to drag us all down with them.  Pretty rough waters ahead guys.  some words of caution… There are … Continue reading

Posted in Direct Mailing | Tagged , , , , , | 8 Comments

Where did all of your customers go?

It’s hard enough to get new clients and even more difficult at times to keep them. Active gamblers are the bread and butter of every casino and competing casinos work hard to pry your loyal customers away.  This is more … Continue reading

Posted in Casino Direct Mail, Casino Direct Marketing, Casino Marketing | Tagged , , , | 3 Comments

The symbol versions of QR Codes

Each QR Code symbol version has a max data capacity according to the amount of data, character type and error correction level. In other words, as the amount of data increases, more modules are needed to make up the QR … Continue reading

Posted in Direct Mailing, Variable Data Printing | Tagged , , , | 4 Comments

State of the Postal Service Part 2

Continued from Part 1 As we continue to review our volume, revenue and financial projections for fiscal years 2012 through 2015, it has become apparent that our financial situation is becoming even more precarious. First-Class Mail volume is declining even … Continue reading

Posted in Direct Mailing, US Mail Tracking | Tagged , , , , , , | 2 Comments

State of the Postal Service Part 1

Information provided by the US Postal Service: This recession has been particularly cruel to the postal service, already battered by the popularity of e-mail. Total mail volume is declining and just Last year we saw the biggest decline in mail … Continue reading

Posted in Direct Mailing, US Mail Tracking | Tagged , , , , , , , | 2 Comments