Monthly Archives: April 2012

FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

The most remarkable direct mail offer ever presented. So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart. … Continue reading

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the 21st Century Postal Service Act of 2012

The US Senate voted 62-37 yesterday to pass S. 1789 (as amended), the 21st Century Postal Service Act of 2012, as amended. Sixty votes were needed to pass the bill. About S. 1789 S. 1789, as amended, works to refund … Continue reading

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Casino Direct Mail Romero Awards Deadline April 30th

Guest Blog from Dennis Conrad at Raving Consulting. The Casino Marketing Conference at Paris Las Vegas and the highly coveted Romero Direct Mail Awards are fast approaching. From our friend Dennis Conrad… There is only ONE competition in the gaming … Continue reading

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Boost Creative Services from CSG Direct Mail

Today I have the pleasure of introducing you to one of our dynamic creative design vendor-partners. CSG Direct Mail has more Boost than ever. Boost is a creative partner for everything over-the-top, effective and impressive. Boost Creative is a top … Continue reading

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How to Get Your Direct Mail Opened

Direct-mail is one of the most powerful marketing tools a casino has!   Getting the highest direct mail response should be the goal but there is usually a lot of pressure to keep the costs down. These can be conflicting goals. … Continue reading

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Personalized Digital Variable Book Printing

We’re printing our first digital booklets! Digital variable data printing at CSG Direct Mail has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the … Continue reading

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Personalized Digital Variable Book Printing

We print digital booklets! Digital variable data printing  has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the 3 sided trim is an incredible … Continue reading

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Increase Direct Mail Response Rates By Learning To Fish With The Right Bait

I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I … Continue reading

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Records Break at NIGA Tradeshow Ribbon Cutting

San Diego, CA (April 3, 2012) – Although the convention has been underway since Sunday with a Chairman’s Welcome Reception hosted at the USS Midway, the 27th Annual National Indian Gaming Association 2012 Tradeshow really kicks off at the Ribbon … Continue reading

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