Monthly Archives: March 2013

Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

Posted in Casino Direct Marketing, Casino Marketing, Variable Data Printing | Tagged , , , , , , , | Leave a comment

Increase Direct Mail Response

Don’t just get a quote for your next direct mail marketing program, find a direct mail marketing partner! A real direct mail marketing company knows simple ways to increase response rates and reduce expenses. There are also a ton dynamic … Continue reading

Posted in Casino Direct Mail, Casino Marketing, Direct Mail Services | Tagged , , , | Leave a comment

Digital Variable Laser Printing

One of the coolest technologies to catchup with CSG Direct is how we use Digital Variable Laser Printing Technology.  We can digital variable print absolutely every component in your mailers including background art, photos, offers, text, return addresses, logos and … Continue reading

Posted in Casino Marketing | Tagged , , , | Leave a comment

How to easily implement modern marketing technology into your casino

Your team is only so big. You need to handle all your marketing options but new social media and marketing tools are becoming available way faster than any team can keep up with. How do we choose where to focus … Continue reading

Posted in Casino Direct Marketing, Casino Marketing, Database Marketing | Leave a comment

Marketing Automation article in Solutions Magazine

This months strategic Solutions Magazine is out with a marketing automation article from our team here at CSG Direct Mail.  Lots of other great solutions as well so check it out. a link to the entire publication is here.

Posted in Casino Marketing, Database Marketing | Tagged , , , | Leave a comment

Near Field Communication in Marketing

Near Field Communication I really dig Near Field Communication (NFC) and your customers will too!  Instead of scanning a barcode with your phone you wave your phone in front of NFC printed tags or stickers.  People will be looking for … Continue reading

Posted in Casino Marketing, Database Marketing, Direct Mailing, US Mail Tracking | Tagged , | Leave a comment

Augmented Reality in Marketing

Augmented Reality Augmented Reality (AR) is a new image recognition protocol that can launch a mobile device to your website, social site, search tool or shopping system.  Think of the QR Code and how you use it now.  Well that … Continue reading

Posted in Casino Direct Mail, Casino Marketing, Direct Mailing | Tagged , , | Leave a comment

Casino Technology Conference

I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology. In one of the casino marketing sessions we got into … Continue reading

Posted in Casino Direct Marketing, Casino Marketing | Tagged , , , , | Leave a comment