Variable-Data Personalized Digital Printing
Variable-data personalized digital printing is one of
the most powerful mediums today. However, most people who sell this to
their clients are not doing real personalized-printing. 80% of all
Variable-Print is nothing more than mail-merge and fancy fonts. If I get another
direct mail offer with my name spelled in sea shells on a beach I am just going
to go insane. "OK, Great, you have a sea shell font - wow - thanks!". What
if I'm scared of the ocean? What if I am allergic to Seafood?
Are you selling me something to do with a beach
or shells?
[First Name] mail-merge is Kindergarten level. The tiny increase in
response (if any) will rarely justify the extra expense for this feature.
Plus you have to worry so much about all the negatives associations with an
unusual, unrelated approach to selling your casino, hotel and events. What's
worse, we have seen entire campaigns switch themes away from a companies core
brand just to include these fonts.
Remember, personalization should be relative to your customers
specific tastes.
If you don't enough about your customers to truly personalize and get better
results, we can append over
100 fields of additional consumer data about them so you know ethnicity, age,
children, if they like travel, gaming or high net wealth.
At CSG Direct, we have over 2 decades in Real Variable Data: Variable Data
Printing, Variable Data Coding, Randomization, Variable Data Email, Websites,
and more. (Our entire site is an example of variable data but you wouldn't know
that unless I told you. Images, Alts, Content, Metas, Embeds, etc.. All database
driven variable content) Many tools built right
here at CSG Direct!
CSG Direct lives and breath variable data!
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Casino Direct Marketing Blog
