Author Archives: mailman

We Speak Casino Marketing

Casino Marketing In the Casino Marketing world, direct mail is the primary revenue driver in the marketing arsenal. Casinos have spent years developing and analyzing their direct mail programs, trying to make them more effective; in cost and response. CSG … Continue reading

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New US Postage Rates 2016

The First-Class stamp has increased to 47 cents as of April 10, 2016. The US Postal Service has officially announced the postage rates for the 2016 mailing season. The Post Office has recently switched from doing large postage increases every … Continue reading

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Add Drive Time Distance to your Customer Database

segment your customers based on distance or Drive Time to you business, Add Longitute Latitude Distance and Drive Time calculations to your database in bulk Continue reading

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US Postage Rates will not rise January 2015

U.S. Postal Service to Maintain Current Product and Service Prices  Oct. 1, 2014–The Governors of the U.S. Postal Service have decided not to seek a price change for mail and shipping products and services in January in part because of … Continue reading

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Are your casino players getting your direct mail?

Are your casino players getting your direct mail? You might find that not all of your good players are getting your casino direct mail offers. If you have great players you might automatically assume that your casino is mailing direct … Continue reading

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NCOA IGT Patron Addresses

So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year.  (The US Postal Service says 17% is the national average amount of people that move per year) Your … Continue reading

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Tap into the Craft Beer Boom

Tap into the Craft Beer Boom May 13-19th was American Craft Beer Week and it was celebrated by millions of Americans with the same passion as Christmas, 4th of July or Memorial Day weekend.  It was a full week celebrating … Continue reading

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the … Continue reading

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Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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Increase Direct Mail Response

Don’t just get a quote for your next direct mail marketing program, find a direct mail marketing partner! A real direct mail marketing company knows simple ways to increase response rates and reduce expenses. There are also a ton dynamic … Continue reading

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