Author Archives: mailman

Digital Variable Laser Printing

One of the coolest technologies to catchup with CSG Direct is how we use Digital Variable Laser Printing Technology.  We can digital variable print absolutely every component in your mailers including background art, photos, offers, text, return addresses, logos and … Continue reading

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How to easily implement modern marketing technology into your casino

Your team is only so big. You need to handle all your marketing options but new social media and marketing tools are becoming available way faster than any team can keep up with. How do we choose where to focus … Continue reading

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Marketing Automation article in Solutions Magazine

This months strategic Solutions Magazine is out with a marketing automation article from our team here at CSG Direct Mail.  Lots of other great solutions as well so check it out. a link to the entire publication is here.

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Near Field Communication in Marketing

Near Field Communication I really dig Near Field Communication (NFC) and your customers will too!  Instead of scanning a barcode with your phone you wave your phone in front of NFC printed tags or stickers.  People will be looking for … Continue reading

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Augmented Reality in Marketing

Augmented Reality Augmented Reality (AR) is a new image recognition protocol that can launch a mobile device to your website, social site, search tool or shopping system.  Think of the QR Code and how you use it now.  Well that … Continue reading

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Casino Technology Conference

I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology. In one of the casino marketing sessions we got into … Continue reading

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Casino Triggered Automated Marketing

Everyone in the casino industry has struggled with new player signup bounceback mailers. Can we send them something to bring them back? How soon do we send them something? How many man-hours can we spend on this each week? Everyone … Continue reading

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SQL Address Correction over the web (CASS)

I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings so that every record a customer transfers … Continue reading

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FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

The most remarkable direct mail offer ever presented. So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart. … Continue reading

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Boost Creative Services from CSG Direct Mail

Today I have the pleasure of introducing you to one of our dynamic creative design vendor-partners. CSG Direct Mail has more Boost than ever. Boost is a creative partner for everything over-the-top, effective and impressive. Boost Creative is a top … Continue reading

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