Author Archives: Michael Hemphill

The Raving Marketing Team at G2E

At G2E in Las Vegas Raving consulting made a video with our very own Tami Jones.

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Postal Service Announces New Postage Rates for 2013

New US Postage Rates being announced for January 2013. About a 2.4-4% Increase. Here is the Press Release just out: U.S. Postal Service Announces New Prices and Services for 2013 First-Ever Global Forever Stamp Debuts When Prices Change January 27 … Continue reading

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How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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National Change of Address

You should process your mailing list against the US Postal Service National Change of Address files as actively as you use direct mail. Ask how we can get this information back into your core database!

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STOP THE PRESSES, BRANDED PERMITS BEING REJECTED

STOP THE PRESSES, BRANDED PERMITS BEING REJECTED Developing Story 7/27/2012 The USPS has decided to stop accepting any mail with branded permits of any kind – TODAY. Permit holders all over the country received certified letters today 7/27/2012 (we did … Continue reading

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Marketing Parcels Build Customer Loyalty

In this article we talk about how Marketing Parcels increase customer loyalty. I went to my mailbox today as part of my regular check for bills, offers and coupons.  Normally I expect a stack of envelopes, postcards and newspaper coupons … Continue reading

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Las Vegas Casino Marketing Conference Update

As we get closer to the July24-26th Casino Marketing Conference being held at the Paris Las Vegas Hotel Casino there is lots of new information I want to share. This is a unique event and casinos from all over the … Continue reading

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Making USPS Every Door Direct Mail (EDDM) work for you

Guest Post from Pam Bush from CSG Direct Mail. Pam has been certified by the USPS for mailpiece quality control and she is our in-house Every Door Direct Mail EDDM expert. How we can make USPS Every Door Direct Mail … Continue reading

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Compete with igaming, bring on the nerds

To compete with igaming you need to “bring on the nerds” Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down the street. The barrier to market has always … Continue reading

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Average Casino Database is only 76.5% deliverable

On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and save you some money … Continue reading

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