Category Archives: Casino Direct Marketing

We Speak Casino Marketing

Casino Marketing In the Casino Marketing world, direct mail is the primary revenue driver in the marketing arsenal. Casinos have spent years developing and analyzing their direct mail programs, trying to make them more effective; in cost and response. CSG … Continue reading

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Are your casino players getting your direct mail?

Are your casino players getting your direct mail? You might find that not all of your good players are getting your casino direct mail offers. If you have great players you might automatically assume that your casino is mailing direct … Continue reading

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NCOA IGT Patron Addresses

So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year.  (The US Postal Service says 17% is the national average amount of people that move per year) Your … Continue reading

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the … Continue reading

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Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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How to easily implement modern marketing technology into your casino

Your team is only so big. You need to handle all your marketing options but new social media and marketing tools are becoming available way faster than any team can keep up with. How do we choose where to focus … Continue reading

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Casino Technology Conference

I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology. In one of the casino marketing sessions we got into … Continue reading

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Casino Triggered Automated Marketing

Everyone in the casino industry has struggled with new player signup bounceback mailers. Can we send them something to bring them back? How soon do we send them something? How many man-hours can we spend on this each week? Everyone … Continue reading

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SQL Address Correction over the web (CASS)

I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings so that every record a customer transfers … Continue reading

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Your favorite direct mail piece may be obsolete

Your favorite direct mail piece may be obsolete We’ll it’s that time of year again.  The holidays are behind us, there is snow on the ground and the US Postal Service just rolled out their new postage rates.  Yes, it’s … Continue reading

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