Category Archives: Casino Marketing

We Speak Casino Marketing

Casino Marketing In the Casino Marketing world, direct mail is the primary revenue driver in the marketing arsenal. Casinos have spent years developing and analyzing their direct mail programs, trying to make them more effective; in cost and response. CSG … Continue reading

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Are your casino players getting your direct mail?

Are your casino players getting your direct mail? You might find that not all of your good players are getting your casino direct mail offers. If you have great players you might automatically assume that your casino is mailing direct … Continue reading

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NCOA IGT Patron Addresses

So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year.  (The US Postal Service says 17% is the national average amount of people that move per year) Your … Continue reading

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CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going? CSG Direct Mail has been asked to present our triggered automated casino direct mail programs in the Casino Direct Mail session. These programs send casino mailers hands-free directly … Continue reading

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Tap into the Craft Beer Boom

Tap into the Craft Beer Boom May 13-19th was American Craft Beer Week and it was celebrated by millions of Americans with the same passion as Christmas, 4th of July or Memorial Day weekend.  It was a full week celebrating … Continue reading

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the … Continue reading

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Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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Increase Direct Mail Response

Don’t just get a quote for your next direct mail marketing program, find a direct mail marketing partner! A real direct mail marketing company knows simple ways to increase response rates and reduce expenses. There are also a ton dynamic … Continue reading

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Digital Variable Laser Printing

One of the coolest technologies to catchup with CSG Direct is how we use Digital Variable Laser Printing Technology.  We can digital variable print absolutely every component in your mailers including background art, photos, offers, text, return addresses, logos and … Continue reading

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How to easily implement modern marketing technology into your casino

Your team is only so big. You need to handle all your marketing options but new social media and marketing tools are becoming available way faster than any team can keep up with. How do we choose where to focus … Continue reading

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