Category Archives: Database Marketing

Add Drive Time Distance to your Customer Database

segment your customers based on distance or Drive Time to you business, Add Longitute Latitude Distance and Drive Time calculations to your database in bulk Continue reading

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Are your casino players getting your direct mail?

Are your casino players getting your direct mail? You might find that not all of your good players are getting your casino direct mail offers. If you have great players you might automatically assume that your casino is mailing direct … Continue reading

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New Automated ACS Services Free with Mailings

Address Change Service (ACS) is a trademark of the US Postal Service. Traditionally you would have to signup for a MailerID, plus setup and manage your own Address Correction (ACS) services with the US Postal Services. We are pleased to … Continue reading

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the … Continue reading

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How to easily implement modern marketing technology into your casino

Your team is only so big. You need to handle all your marketing options but new social media and marketing tools are becoming available way faster than any team can keep up with. How do we choose where to focus … Continue reading

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Marketing Automation article in Solutions Magazine

This months strategic Solutions Magazine is out with a marketing automation article from our team here at CSG Direct Mail.  Lots of other great solutions as well so check it out. a link to the entire publication is here.

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Near Field Communication in Marketing

Near Field Communication I really dig Near Field Communication (NFC) and your customers will too!  Instead of scanning a barcode with your phone you wave your phone in front of NFC printed tags or stickers.  People will be looking for … Continue reading

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Casino Triggered Automated Marketing

Everyone in the casino industry has struggled with new player signup bounceback mailers. Can we send them something to bring them back? How soon do we send them something? How many man-hours can we spend on this each week? Everyone … Continue reading

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SQL Address Correction over the web (CASS)

I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings so that every record a customer transfers … Continue reading

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How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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