Category Archives: Database Marketing

National Change of Address

You should process your mailing list against the US Postal Service National Change of Address files as actively as you use direct mail. Ask how we can get this information back into your core database!

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Marketing Parcels Build Customer Loyalty

In this article we talk about how Marketing Parcels increase customer loyalty. I went to my mailbox today as part of my regular check for bills, offers and coupons.  Normally I expect a stack of envelopes, postcards and newspaper coupons … Continue reading

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Attention Marketers: Facebook is Not Your Friend

Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content … Continue reading

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FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

The most remarkable direct mail offer ever presented. So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart. … Continue reading

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Casino Direct Mail Romero Awards Deadline April 30th

Guest Blog from Dennis Conrad at Raving Consulting. The Casino Marketing Conference at Paris Las Vegas and the highly coveted Romero Direct Mail Awards are fast approaching. From our friend Dennis Conrad… There is only ONE competition in the gaming … Continue reading

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Personalized Digital Variable Book Printing

We’re printing our first digital booklets! Digital variable data printing at CSG Direct Mail has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the … Continue reading

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Personalized Digital Variable Book Printing

We print digital booklets! Digital variable data printing  has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the 3 sided trim is an incredible … Continue reading

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Increase Direct Mail Response Rates By Learning To Fish With The Right Bait

I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I … Continue reading

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9 Digital Presses and Personalized Digital Books

Well the final 3 new digital presses are almost completely installed.  Special thanks goes out to our electrical teams and contractors for the building modifications and the massive grid of wires, power and network cabling. We have been waiting with … Continue reading

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CSG Direct Mail and Mailing Lists

One of the most effective innovations provided by the USPS has been access to all National Change of Address (NCOA) records to update your mailing list. Unfortunately you have to twist some companies arms to do this service for you. … Continue reading

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