Category Archives: Variable Data Printing

Add Drive Time Distance to your Customer Database

segment your customers based on distance or Drive Time to you business, Add Longitute Latitude Distance and Drive Time calculations to your database in bulk Continue reading

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Direct Mail Company Expansion

CSG Direct Mail and Digital Printing is moving to a new facility in Reno Nevada. We are moving our operations into a great facility at 640 Maestro Dr #100, in beautiful Reno Nevada. As a company that designs, prints and … Continue reading

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Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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SQL Address Correction over the web (CASS)

I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings so that every record a customer transfers … Continue reading

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New Direct Mail Folding and Tabbing Requirements

New rules for Folded Self-Mailers (FSMs) and Tabbing become effective January 5, 2013.  Are you ready? Yes, you read it right.  More changes from the post office.  This time they say the changes will reduce damaged mail pieces and keep … Continue reading

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How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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Quality Control, Your life depends on it!

Quality Control is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when … Continue reading

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Paul Erickson joins CSG Direct Mail

When I look back through my career it is divided into “Phases”. Those phases are always centered around our largest milestones and the progress that follows. I know 2012 is one of those milestones and 2012 is the beginning of … Continue reading

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FREE Personalized Mobile Sites for USPS QR Barcode Summer Sale

The most remarkable direct mail offer ever presented. So the USPS is having another QR Barcode Summer Sale.  This time they have added a twist. The QR Barcode must take the user to a Personalized website or mobile shopping cart. … Continue reading

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Personalized Digital Variable Book Printing

We print digital booklets! Digital variable data printing  has never been more alive! The idea of a press that prints multiple paged personalized booklets, gathers the pages, folds, stitches together, and finally does the 3 sided trim is an incredible … Continue reading

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