Mailing lists can be extremely complicated or very easy. It depends on a couple of different things. One of these is what you are trying to sell. The other is what type of business you are.
If you are trying to open a new business or a new location, I believe the best strategy is to hit every address within a 2-5 mile radius. Your postage rate will go down significantly when you mail to every address in a neighborhood. The list is cheaper for more records (which is important in these times) and you can increase your overall ROI due to the larger area you are covering. Add “To Our Neighbors At” (which we pioneered!) and you give your mailpiece a more personal feeling.
If you are looking to target a specific group of people, then trust the experts at CSG Direct to guide you down the right path. Whether you need to target golfers, motorcycle enthusiasts, or people interested in bingo; we can put together a great mailing list for you. Since the data is self-reported, you know you won’t waste your valuable marketing dollars mailing to people not interested. If you can think of a list, CSG Direct can put it together for you. We can also add variable data to the piece to give the client the feeling that you know them.
Give us a call, or just shoot us an e-mail, and the experts at CSG Direct will be happy to guide you down the path to building a successful mailing list.