CSG Direct Mail CEO, Michael Hemphill; is teaching modern casino direct mail personalization workshops at Raving’s 14th Indian Gaming National Marketing Conference January 30th – February 1st, 2012.
Michael Hemphill leads a hands-on variable data printing casino direct mail workshop at Agua Caliente Casino Resort Spa,
in Rancho Mirage, CA.
Learn modern Casino Direct Mail personalization secrets at the 14th Annual Indian Gaming National Marketing Conference. Variable printing pro Michael Hemphill will show you how to make an offer more appealing to each guest individually creating a much higher response program.
Michael Hemphill brings decades of experience in results driven casino direct mail marketing to teach how to use available data to personalize the guests’ perception of a casino.
Learn the secrets to high response modern casino direct mail marketing.
Participants in this hands-on workshop will brainstorm creative opportunities for personalizing their direct mail, email and text message communications driven by data available to them through their player tracking systems.
By the end of this one-hour session, attendees will have learned easy, medium and difficult variables in personalization that can increase direct mail responses in their current campaigns and drive more bang for their marketing buck. They will learn how to easily be more relevant to your guests’ specific tastes and purchasing style.
If you don’t know enough about them to truly personalize and get better results, you can append tons of additional consumer data from known purchase data. You can personalize your direct marketing using all kinds of personal interest information, home and family structure, gaming preferences, shopping habits and wealth.
Variable direct mail marketing is one of the most powerful mediums of our times. However, most people who sell this to their clients aren’t really doing variable printing. Mail merge and fancy fonts is not variable personalized printing.
The largest benefit from modern personalization (besides higher response rates) is that each person in your database feels like your property is their favorite venue. It appears that your product is exactly what they are looking for. Every player gets a unique experience that feels most comfortable to them and you get a greater share of their annual gaming budget.
CSG Direct Mail has over two decades in variable data printing, casino direct mail, variable direct mail maps, US Mail Tracking, randomization, personalized emails, personalized websites, QR codes and much more.
For more information about the conference call Raving Consulting at 775-329-7864.
To learn more about casino direct mail visit the CSG direct mail website.