So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year. (The US Postal Service says 17% is the national average amount of people that move per year)
Your inactives are growing and you have no way of cleaning or updating the addresses in your system.
This is the way it has been for years with the IGT system and it is a plague on marketing results nationwide.
It doesn’t have to be that way!!
If after every mailing your system automatically updated your in-house Patron database with change of address records from the US Postal Service you would have clean marketing data month-after-month. But you can’t???
We can help!
You see, as a direct mail automation facility not only can we send triggered daily same-day mailings streaming directly from you Patron database… We can also update your entire database and automate regular updates after each mailing.
The US Postal Service requires you update your database every 90 days in order to get the lowest postage rates but too often the database is cleaned by your mailshop printer, but not updated into your internal database. YOUR Database should be a clean source of up-to-date marketing information. So why are you not updating it?
Our customer save lots of money and increase marketing response percentage by having clean in-house mailing addresses and you should too.
Give us a call at 800-881-2150 x80 or get a quote today.
It’s cheap, easy and automated. There is no longer any excuse.
Let us help you with all your direct mail. Nobody does personalized mailers better!
We CAN Help!