To the average person in the direct marketing industry, personalized printing is how many times you can use a persons name in the direct mail piece or email you may be sending. They seem to never get tired of inserting [First Name] into every line of text in the piece.
“Poppycock” we say! We’re pros at how to make a direct mail piece feel personal and get better results fast.
True personalized printing is what us pros do to make a direct marketing offer much more attractive, appealing and relevant to the recipient. You need to use not only every bit of data you have about your customer or prospect, you need to dig in to find more, append and analyze what type of people you are dealing with.
The reason most people don’t do this right is “time”. You need an offer in the mail by Friday and you have your mailing list pull ready so just mail it you say. We get that, and we do that every day for you too. However, when the question comes up about what we can do to get a better response, the answer always lies in relevant personalization.
Some colors work better with women than men. Certain food pictures are going to be effective with different people. Beer pictures versus wine pictures for certain clients. Every single piece of a mailing can look different when you personalize them correctly. You provide the picture assets and we’ll code the data to drive the variable content.
The only thing that excites us more than seeing every piece coming off the press looking unique and relevant to the end recipient, is the results of such a campaign.
CSG Direct Mail lives and breathes to create personalized direct mail for you.