Tag Archives: 7 Deadly Sins

The 7 Deadly Sins of Direct Mail – Sin #7

…and how our clients avoid them and save thousands Finally we can confront Sin #7: Direct Mail Sin #7 Proof sign-offs taken too casually Every job that we receive with electronic files requires some kind of manipulation or adjustment prior … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #6

…and how our clients avoid them and save thousands We continue along with Sin #6: Direct Mail Sin #6 Don’t use MS Excel for databases Excel sucks for databases. I don’t know how else to put it. Sure, everybody has … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #5

…and how our clients avoid them and save thousands We continue along with Sin #5: Direct Mail Sin #5 Permits, postage and endorsements The US Postal Service requires your postage to be paid at the time they accept your mailing. … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #4

…and how our clients avoid them and save thousands We continue along with Sin #4: Direct Mail Sin #4 Varnish or aqueous coatings Some customers often need stuff printed and mailed much quicker than the normal required time. This crunch … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #3

…and how our clients avoid them and save thousands We continue along with Sin #3: Direct Mail Sin #3 Direct mailer approval before printing Our job at CSG Direct is to help your designs and offers make it through the … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #1

…and how our clients avoid them and save thousands After 20 years in direct mail I am still surprised to see some of the same problems in the industry today that we dealt with over a decade ago. Perhaps it … Continue reading

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Excel is NOT a Database Marketing Program

As a mathematical mind I would normally praise Microsoft’s signature product and how it has revolutionized so many industries. I myself use it on a daily basis and I have written several programs around it.  I feel right at home … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #2

…and how our clients can avoid them and save thousands We continue along with Sin#2: Direct Mail Sin#2 Leave room for the US Postal Service A mail piece is designed for one main purpose – to get delivered by the … Continue reading

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