Tag Archives: casino direct mail

Are your casino players getting your direct mail?

Are your casino players getting your direct mail? You might find that not all of your good players are getting your casino direct mail offers. If you have great players you might automatically assume that your casino is mailing direct … Continue reading

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NCOA IGT Patron Addresses

So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year.  (The US Postal Service says 17% is the national average amount of people that move per year) Your … Continue reading

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CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going? CSG Direct Mail has been asked to present our triggered automated casino direct mail programs in the Casino Direct Mail session. These programs send casino mailers hands-free directly … Continue reading

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the … Continue reading

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Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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Increase Direct Mail Response

Don’t just get a quote for your next direct mail marketing program, find a direct mail marketing partner! A real direct mail marketing company knows simple ways to increase response rates and reduce expenses. There are also a ton dynamic … Continue reading

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Marketing Automation article in Solutions Magazine

This months strategic Solutions Magazine is out with a marketing automation article from our team here at CSG Direct Mail.  Lots of other great solutions as well so check it out. a link to the entire publication is here.

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Casino Technology Conference

I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology. In one of the casino marketing sessions we got into … Continue reading

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Average Casino Database is only 76.5% deliverable

On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and save you some money … Continue reading

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Attention Marketers: Facebook is Not Your Friend

Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more value by spending 1/2 that time adding search engine content … Continue reading

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