Tag Archives: casino direct marketing

Compete with igaming, bring on the nerds

To compete with igaming you need to “bring on the nerds” Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down the street. The barrier to market has always … Continue reading

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Average Casino Database is only 76.5% deliverable

On a typical monthly casino mailing, that’s up to $3,500 in cash gets flushed down the drain. Not sure how deliverable your casino database is? Let’s make you the hero with your CFO this month, and save you some money … Continue reading

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How to Get Your Direct Mail Opened

Direct-mail is one of the most powerful marketing tools a casino has!   Getting the highest direct mail response should be the goal but there is usually a lot of pressure to keep the costs down. These can be conflicting goals. … Continue reading

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Raving’s 14th Indian Gaming National Marketing Conference Day 3

Wednesday February 1st, Today is our 3rd day at the Raving’s 14th Indian Gaming National Marketing Conference So far this conference is one of the coolest conferences I have had the pleasure of attending. I would like to thank Dennis … Continue reading

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Raving’s 14th Indian Gaming National Marketing Conference Day 2

Tuesday January 31st, our second day at the Raving’s 14th Indian Gaming National Marketing Conference Today was my first workshop for the week.  As a group we brainstormed for ways to leverage our current available data and create images and … Continue reading

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Raving’s 14th Indian Gaming National Marketing Conference Day 1

We drove 4.5 hours from Las Vegas to Rancho Mirage, California today to get set up at the Raving’s 14th Indian Gaming National Marketing Conference.  It was a crazy drive through 29 Palms but I trusted my GPS! We’re just … Continue reading

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Modern Casino Direct Mail Personalization Workshops

CSG Direct Mail CEO, Michael Hemphill; is teaching modern casino direct mail personalization workshops at Raving’s 14th Indian Gaming National Marketing Conference January 30th – February 1st, 2012. Learn modern personalization secrets from a variable data casino industry veteran. Learn … Continue reading

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Casino Direct Mail Client Testimonial

We love our clients and we are blessed that they love us too.  Here is a note from one of our clients. CSG makes me successful and our company shines because of their diligence. Nothing goes out to our players … Continue reading

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Casino Direct Marketing – Your Turn to Lead, Dare to Dream

Casino Marketing Directors do more than run a casino, they can create the future! Every new marketing team that a casino transitions through allows for some strategic advantages. As an incoming marketing director, you get to reboot the department with … Continue reading

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Casino Direct Mail Marketing, You’re Doing It Wrong!

Forget everything you have ever been taught about Casino Direct Mailing! You’re doing it completely wrong! It’s not your fault, you had horribly untrained people teach you your job and you are doing what you were taught to do. The … Continue reading

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