Tag Archives: casino marketing

CSG Direct Mail at Casino Marketing Conference

The Casino Marketing Conference is just around the corner.  Are you going? CSG Direct Mail has been asked to present our triggered automated casino direct mail programs in the Casino Direct Mail session. These programs send casino mailers hands-free directly … Continue reading

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Tap into the Craft Beer Boom

Tap into the Craft Beer Boom May 13-19th was American Craft Beer Week and it was celebrated by millions of Americans with the same passion as Christmas, 4th of July or Memorial Day weekend.  It was a full week celebrating … Continue reading

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HOW TO SAVE MONEY ON DIRECT MAIL

HOW TO SAVE MONEY ON DIRECT MAIL…   BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked about the … Continue reading

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Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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Digital Variable Laser Printing

One of the coolest technologies to catchup with CSG Direct is how we use Digital Variable Laser Printing Technology.  We can digital variable print absolutely every component in your mailers including background art, photos, offers, text, return addresses, logos and … Continue reading

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Marketing Automation article in Solutions Magazine

This months strategic Solutions Magazine is out with a marketing automation article from our team here at CSG Direct Mail.  Lots of other great solutions as well so check it out. a link to the entire publication is here.

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Augmented Reality in Marketing

Augmented Reality Augmented Reality (AR) is a new image recognition protocol that can launch a mobile device to your website, social site, search tool or shopping system.  Think of the QR Code and how you use it now.  Well that … Continue reading

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Casino Technology Conference

I had the pleasure of attending the Casino Technology show last week at the Green Valley Ranch in Las Vegas. I never miss anything casino direct mail or casino technology. In one of the casino marketing sessions we got into … Continue reading

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Las Vegas Casino Marketing Conference Update

As we get closer to the July24-26th Casino Marketing Conference being held at the Paris Las Vegas Hotel Casino there is lots of new information I want to share. This is a unique event and casinos from all over the … Continue reading

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Compete with igaming, bring on the nerds

To compete with igaming you need to “bring on the nerds” Every incumbent gaming operation has had to deal with the expanding gambling landscape and new, large and well-funded competition opening down the street. The barrier to market has always … Continue reading

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