Tag Archives: cost per response

Increase Direct Mail Response Rates By Learning To Fish With The Right Bait

I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I … Continue reading

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Casino Direct Marketing – Your Turn to Lead, Dare to Dream

Casino Marketing Directors do more than run a casino, they can create the future! Every new marketing team that a casino transitions through allows for some strategic advantages. As an incoming marketing director, you get to reboot the department with … Continue reading

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