Tag Archives: data

Data Tips: Deduping and Suppressing

Cleaning a database of dedupes is one of the simplest ways to maximize its efficiency for your data marketing needs. This includes many small steps, but two are imperative when mailing to your customers. The first is deduping. Deduping is … Continue reading

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Modern Database Marketing with Direct Mail Personalization

Modern Database Marketing with Direct Mail Personalization In the database marketing industry, we always throw around the word “personalization” as if everyone already understands what we mean.  It really is a generic term.  Are you telling personal secrets? Are you … Continue reading

Posted in Casino Direct Mail, Casino Direct Marketing, Casino Marketing, Database Marketing, Direct Mail Services, Direct Mailing, Variable Data Printing | Tagged , , , , , , , , , , , , | 2 Comments