Tag Archives: direct mail design

Mail Shop, Print Shop

PRINT SHOP Printing is an art that goes back in some form to the beginning of man. It is an art form of ink, paper and design that come together to make a visual presentation.  The real art of print … Continue reading

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Database Artists

The print and mail industries have merged in the last decade creating a lot of “full service” vendors.  However, if you peeled away the layers of marketing you would discover there are really 2 types of vendors in the industry.  … Continue reading

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Direct Mail: Top 10 Reasons to Use Snail Mail

Growing up I remember waiting with anticipation for birthday cards and other sentiments to arrive in my mailbox from family and friends across the country.  It was and to this day remains a great feeling to know that someone cared … Continue reading

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Direct Mail Quotes aka Direct Mail Prices

We cannot claim to be the Greatest Value in Direct Mail without talking costs. Across the nation we cost less than the average mailshop for all our mailing services. My philosophy is that if another mailshop charges more than half of … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #7

…and how our clients avoid them and save thousands Finally we can confront Sin #7: Direct Mail Sin #7 Proof sign-offs taken too casually Every job that we receive with electronic files requires some kind of manipulation or adjustment prior … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #6

…and how our clients avoid them and save thousands We continue along with Sin #6: Direct Mail Sin #6 Don’t use MS Excel for databases Excel sucks for databases. I don’t know how else to put it. Sure, everybody has … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #5

…and how our clients avoid them and save thousands We continue along with Sin #5: Direct Mail Sin #5 Permits, postage and endorsements The US Postal Service requires your postage to be paid at the time they accept your mailing. … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #4

…and how our clients avoid them and save thousands We continue along with Sin #4: Direct Mail Sin #4 Varnish or aqueous coatings Some customers often need stuff printed and mailed much quicker than the normal required time. This crunch … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #3

…and how our clients avoid them and save thousands We continue along with Sin #3: Direct Mail Sin #3 Direct mailer approval before printing Our job at CSG Direct is to help your designs and offers make it through the … Continue reading

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Speed, Quality, Price – Like the Law of Gravity

There is a common industry insider expression that I wanted to share with the rest of you.  It is considered as obvious and unbreakable as the laws of gravity on our planet. The expression poses this choice to a client: SPEED, … Continue reading

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