Tag Archives: direct mail quotes

Quality Control, Your life depends on it!

Quality Control is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data. Both steps are crucial when … Continue reading

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Direct Mail and Printing Services

I was asked to write content about some individual direct mail and digital printing services so… BINDING AND BOOKLETS How about some personalized binders for your next meeting? One of the biggest advantages of using a digital printer that is … Continue reading

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Tracking Results

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only … Continue reading

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Database Artists

The print and mail industries have merged in the last decade creating a lot of “full service” vendors.  However, if you peeled away the layers of marketing you would discover there are really 2 types of vendors in the industry.  … Continue reading

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No Postage Rate Increase this January

In an announcement that shocked many today, the Postal Regulatory Commission soundly rejected the Postal Service’s request for a postage rate increase of 5.4 percent on January 1, 2011. This means that postage rates will remain the same until they … Continue reading

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Direct Mailing Project? Get our Quote for Success!

If you are looking for Direct Mailing Pricing or Direct Mail Quotes for any kind of Direct Mailing Services make sure you are looking for more than just price.  GET A QUOTE FROM US! OUR QUOTES ARE FOR SUCCESSFUL DIRECT … Continue reading

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Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”. There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply … Continue reading

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US Mail Postage Rates Summer Sale

The US Postal Service is having it’s first ‘Sale’ that I have seen in my lifetime of 20 postal years. They are going to give you 30% off of your postage rates for every dollar you spent ‘above your average’. … Continue reading

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Does Direct Mail Experience Matter?

During difficult economic times, I find that the marketing professionals that I work with are more price-conscious than ever. Budgets are slashed, staff is reduced and expectations on marketing teams are raised. How do you do more with less? Well, … Continue reading

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Are new postage rates justified in direct mail?

All things being what they are, I am normally one of the first people to bash large bureaucratic entities such as the US Postal Service. The monopoly that they hold over the industry, the civil service mentality and attitude as … Continue reading

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