Tag Archives: direct mail response

Increase Direct Mail Response Rates By Learning To Fish With The Right Bait

I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I … Continue reading

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21% Direct Mail Response Rate

There is nothing I enjoy more than seeing the light bulbs come on when I teach people how to use player databases to personalize the players direct mail experience. Personalization is not about using your customer names in the art … Continue reading

Posted in Casino Direct Mail, Casino Direct Marketing, Casino Marketing, Database Marketing, Direct Mailing, Variable Data Printing | Tagged , , , , , , , | Leave a comment