Tag Archives: direct mail statistics

Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail … Continue reading

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Tracking Results

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only … Continue reading

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Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”. There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply … Continue reading

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Are new postage rates justified in direct mail?

All things being what they are, I am normally one of the first people to bash large bureaucratic entities such as the US Postal Service. The monopoly that they hold over the industry, the civil service mentality and attitude as … Continue reading

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Direct Marketing Headlines

I received a direct mail headline question and thought I would talk about it here too. You are relying on someone giving you their quality time. If your headline is weak, you are assuming they will care long enough to read … Continue reading

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Casino Marketing, Bulk US Mail Tracking is making a difference

Well, the word is definitely spreading about the unique direct mail innovations coming out of Reno, Nevada.  Ironically, the US Postal Service is worried about record profit losses just when the final direct mail dream is realized with US Mail Tracking. … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #7

…and how our clients avoid them and save thousands Finally we can confront Sin #7: Direct Mail Sin #7 Proof sign-offs taken too casually Every job that we receive with electronic files requires some kind of manipulation or adjustment prior … Continue reading

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The first time I opened a piece of my own marketing campaign

The first time I opened a piece of my own marketing campaign mail more than twenty years ago, I was astonished to find the letter inside was glued to the inside flap and as a result came out in tatters … Continue reading

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The 7 Deadly Sins of Direct Mail – Sin #6

…and how our clients avoid them and save thousands We continue along with Sin #6: Direct Mail Sin #6 Don’t use MS Excel for databases Excel sucks for databases. I don’t know how else to put it. Sure, everybody has … Continue reading

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Direct Mail Flats Postage Rates are Under-Attack

What do you get when you take the heaviest piece of mail possible and force it to either jump through hoops or pay huge postage increases? You get the single largest opportunity for the US Postal Service to increase its … Continue reading

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