Tag Archives: direct mail tracking

US Mail Tracking systems at CSG Direct Mail

Our proprietary US Mail Tracking systems have successfully tracked over 45 million pieces of direct mail advertising through the US mailstream online, in real time. That’s 45 million pieces followed across the country individually, like you do packages. Using our … Continue reading

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Tracking Results

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only … Continue reading

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Does Direct Mail Experience Matter?

During difficult economic times, I find that the marketing professionals that I work with are more price-conscious than ever. Budgets are slashed, staff is reduced and expectations on marketing teams are raised. How do you do more with less? Well, … Continue reading

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Are new postage rates justified in direct mail?

All things being what they are, I am normally one of the first people to bash large bureaucratic entities such as the US Postal Service. The monopoly that they hold over the industry, the civil service mentality and attitude as … Continue reading

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Casino NCOA is now Mandatory

National Change of Address is now mandatory. Something VERY IMPORTANT to consider is that almost every mailshop in the country SENDS YOUR DATABASE OUT to have NCOA done. Yes, your mailshop does too.  In my neck of the gaming world this throws up … Continue reading

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More Media Coverage of our Bulk Mail Direct Mail Tracking

Here is a new link to more of the media coverage surrounding our new direct mail tracking systems: http://www.nnbw.biz/ArticleRead.aspx?storyID=12294 The true beauty of being able to hold direct mail more accountable is really sinking in with our new inventions! I … Continue reading

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3 Reasons CSG has the Fastest Direct Mail Delivery in the Country

With everything the US Postal Service does and how many millions of people are involved in direct mail, this is a bold statement. It is True and we can prove it. 1) As an early innovator with the new Intelligent … Continue reading

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