Tag Archives: direct mailer

Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail … Continue reading

Posted in US Mail Tracking | Tagged , , , , , , , | 2 Comments

Our Direct Mail Story

From humble beginnings to one of the nation’s foremost innovators in direct mail tracking and data-driven direct mail, CSG Direct Mail has a unique story to tell. In 1988 Michael Hemphill was working at TRW in the laser print department … Continue reading

Posted in Direct Mailing | Tagged , , , , , , , , | 1 Comment

CSG Direct Mail app US Mail Tracking at PCC

The Northern Nevada Postal Customer Council Direct Mail vendor fair took place last Friday, the 19th of November; at the Atlantis Casino Resort in Reno Nevada. This was Reno’s first direct mail vendor fair in a very long time as … Continue reading

Posted in US Mail Tracking | Tagged , , , , , , , , , | Leave a comment

Direct Mail: Top 10 Reasons to Use Snail Mail

Growing up I remember waiting with anticipation for birthday cards and other sentiments to arrive in my mailbox from family and friends across the country.  It was and to this day remains a great feeling to know that someone cared … Continue reading

Posted in Direct Mail Services | Tagged , , , , | Leave a comment

US Mail Postage Rates Summer Sale

The US Postal Service is having it’s first ‘Sale’ that I have seen in my lifetime of 20 postal years. They are going to give you 30% off of your postage rates for every dollar you spent ‘above your average’. … Continue reading

Posted in Direct Mailing | Tagged , , , , , , , , , | Leave a comment

Direct Marketing Headlines

I received a direct mail headline question and thought I would talk about it here too. You are relying on someone giving you their quality time. If your headline is weak, you are assuming they will care long enough to read … Continue reading

Posted in Database Marketing, Direct Mailing | Tagged , , , , , , , , , , , , , | Leave a comment

Casino Marketing is our Industry

The mailing industry is going through major changes and I have heard several industry predictions that many mailing services companys and mail processing printers will “get out” instead of keeping up.  This isn’t a bad thing. It’s an industry reborn! … Continue reading

Posted in Casino Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Mailing Services, Direct Mail Partnership

As a mailing services provider and someone who has helped set up many mailshops over the years, I regularly find a lack of honest communication. Too often I find clients want to hold back from revealing the full details of a project for … Continue reading

Posted in Direct Mail Services | Tagged , , , , , , , , , , | Leave a comment

The 7 Deadly Sins of Direct Mail – Sin #7

…and how our clients avoid them and save thousands Finally we can confront Sin #7: Direct Mail Sin #7 Proof sign-offs taken too casually Every job that we receive with electronic files requires some kind of manipulation or adjustment prior … Continue reading

Posted in Direct Mailing | Tagged , , , , , , , , , , , , | Leave a comment

The 7 Deadly Sins of Direct Mail – Sin #6

…and how our clients avoid them and save thousands We continue along with Sin #6: Direct Mail Sin #6 Don’t use MS Excel for databases Excel sucks for databases. I don’t know how else to put it. Sure, everybody has … Continue reading

Posted in Direct Mailing | Tagged , , , , , , , , , , , , | Leave a comment