Tag Archives: direct marketing campaign

Database Marketing, Direct Mail vs Email

As someone that has been in database marketing for over 2 decades I have had my share of deep experience in both direct mail and email variable data driven forms of direct marketing. Email is a dying service and is … Continue reading

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Direct Marketing Headlines

I received a direct mail headline question and thought I would talk about it here too. You are relying on someone giving you their quality time. If your headline is weak, you are assuming they will care long enough to read … Continue reading

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Mailing Services, Direct Mail Partnership

As a mailing services provider and someone who has helped set up many mailshops over the years, I regularly find a lack of honest communication. Too often I find clients want to hold back from revealing the full details of a project for … Continue reading

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The first time I opened a piece of my own marketing campaign

The first time I opened a piece of my own marketing campaign mail more than twenty years ago, I was astonished to find the letter inside was glued to the inside flap and as a result came out in tatters … Continue reading

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Casino Direct Mail Creates Success in a Down Economy

You might say that there are many types of casinos out there. Hotel resorts, casino hotels, casino resorts, hometown casinos, horse tracks, cruise lines, grocery stores, local bars, etc.  I say there are only TWO types of casinos: those that say they market their property … Continue reading

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SIC CODES for Building Business Mailing Lists

01 AGRICULTURAL PRODUCTION-CROPS 011 CASH GRAINS 0111 WHEAT 0112 RICE 0115 CORN 0116 SOYBEANS 0119 CASH GRAINS, NOT ELSEWHERE CLASSIFIED 013 FIELD CROPS, EXCEPT CASH GRAINS 0131 COTTON 0132 TOBACCO 0133 SUGARCANE AND SUGAR BEETS 0134 IRISH POTATOES 0139 FIELD … Continue reading

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