Tag Archives: direct marketing campaigns

Database Artists

The print and mail industries have merged in the last decade creating a lot of “full service” vendors.  However, if you peeled away the layers of marketing you would discover there are really 2 types of vendors in the industry.  … Continue reading

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Direct Mail Marketing Strategies (5 of 5)

Strategy #5) Tracking and Reporting for Success Every sale in your company should be recorded where the sale came from.  EVERY SALE!!  If you miss this trick you will throw 3/4 of your annual direct mail marketing dollars in the … Continue reading

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Direct Mail Marketing Strategies (4 of 5)

I’m sitting down with a client the other day and we are discussing the direct mail giveaway offer and the size of the mailing list. One of the people at the table says, “We’ll if we’re mailing 10,000 people we … Continue reading

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Dot-com Return to Direct Marketing Reality

I just got off the phone with Network Solutions; they called me about some services I let expire. It seems that even the formidable web domain registrar has decided not to count on email broadcasting. They’ve instead moved to reduce … Continue reading

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Direct Mail Marketing Strategies (3 of 5)

In Direct Mail Marketing we usually have a product we want to sell and we try to find the best way to sell it. We then work every trick and angle we can think of to develop the best response … Continue reading

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Direct Mailing is still the Best Marketing

At least with CSG Direct is it !! Even as new forms of direct marketing emerge in this new era, direct mailing is still setting the bar in response, results and accountability in marketing. Most every other media cannot get … Continue reading

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Database Marketing, Direct Mail vs Email

As someone that has been in database marketing for over 2 decades I have had my share of deep experience in both direct mail and email variable data driven forms of direct marketing. Email is a dying service and is … Continue reading

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Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”. There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply … Continue reading

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Direct Marketing Headlines

I received a direct mail headline question and thought I would talk about it here too. You are relying on someone giving you their quality time. If your headline is weak, you are assuming they will care long enough to read … Continue reading

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Mailing Services, Direct Mail Partnership

As a mailing services provider and someone who has helped set up many mailshops over the years, I regularly find a lack of honest communication. Too often I find clients want to hold back from revealing the full details of a project for … Continue reading

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