Tag Archives: direct marketing services

Direct Mailing is still the Best Marketing

At least with CSG Direct is it !! Even as new forms of direct marketing emerge in this new era, direct mailing is still setting the bar in response, results and accountability in marketing. Most every other media cannot get … Continue reading

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Database Marketing, Direct Mail vs Email

As someone that has been in database marketing for over 2 decades I have had my share of deep experience in both direct mail and email variable data driven forms of direct marketing. Email is a dying service and is … Continue reading

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Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”. There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply … Continue reading

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Direct Marketing Headlines

I received a direct mail headline question and thought I would talk about it here too. You are relying on someone giving you their quality time. If your headline is weak, you are assuming they will care long enough to read … Continue reading

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Casino Marketing and Casino Direct Mail Experience

Wouldn’t it be nice if your vendor knew your lingo, knew your challenges and also knew ways to increase your response or tweak a promotion? If you were to choose between two mailshops you would lean toward the one who could do … Continue reading

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Casino NCOA is now Mandatory

National Change of Address is now mandatory. Something VERY IMPORTANT to consider is that almost every mailshop in the country SENDS YOUR DATABASE OUT to have NCOA done. Yes, your mailshop does too.  In my neck of the gaming world this throws up … Continue reading

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Casino Database Marketing: Do the easy things first!

We often pitch projects to clients related to advanced marketing:  model development, behavior-driven segmentation, pricing optimization, data mining, and other fun things.  However, I always ask my clients if they’re doing the easy things before calling us in to refine … Continue reading

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Recession? Are you part of the 80%?

A dear friend of mine dropped by and was telling me stories about the job market. I guess not everyone can be as busy as we are.  That’s a different conversation, though. Anyway, she shared some words of wisdom that … Continue reading

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New Postal Rates for Letter-Sized Booklets and Self Mailers

If you haven’t already heard, the US Postal service will be implementing new postal rates and standards for folded self-mailers and letter sized booklets – also known as “slim-jims”. These new standards were scheduled to go into effect with the … Continue reading

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SIC CODES for Building Business Mailing Lists

01 AGRICULTURAL PRODUCTION-CROPS 011 CASH GRAINS 0111 WHEAT 0112 RICE 0115 CORN 0116 SOYBEANS 0119 CASH GRAINS, NOT ELSEWHERE CLASSIFIED 013 FIELD CROPS, EXCEPT CASH GRAINS 0131 COTTON 0132 TOBACCO 0133 SUGARCANE AND SUGAR BEETS 0134 IRISH POTATOES 0139 FIELD … Continue reading

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