Tag Archives: direct marketing

EPS Direct Mailing Marketing Awards

The EPS award acknowledges great direct mailing marketing design and execution as well as follow-through, tracking, results and strategy. Campaigns and mail pieces recognized by EPS are exceptional in marketing and creative detail. These entries interact with their target audience … Continue reading

Posted in Casino Direct Mail, Casino Direct Marketing, Casino Marketing, Database Marketing, Direct Mail Services, Direct Mailing, Variable Data Printing | Tagged , , , , , , , , , , , , | Leave a comment

The Future of Direct Mail

THE FUTURE OF DIRECT MAIL When you work on the leading edge in direct mail innovation you have to be excited about what the future has in store for direct mail marketing. As innovators, our view of the future of … Continue reading

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Direct Mail app

CSG Direct is most famous for innovations in direct mail tracking and the 1st Direct Mail Smartphone app to market. We are a Direct Mail Marketing and Digital Printing company with deep roots in barcodes and tracking.  Our Direct Mail … Continue reading

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Variable Maps

Variable Maps for Personalized Direct Mail We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us.  Depending on where … Continue reading

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Direct Mail for iPhone v1.2 Released

Direct Mail for iPhone v1.2 Released After the launch of CSG Direct Mail for iPhone in April we received a lot of feedback about the features you crave most.  So we went back to the data lab and built them!! … Continue reading

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Direct Mail Marketing Strategies (5 of 5)

Strategy #5) Tracking and Reporting for Success Every sale in your company should be recorded where the sale came from.  EVERY SALE!!  If you miss this trick you will throw 3/4 of your annual direct mail marketing dollars in the … Continue reading

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Direct Mail Marketing Strategies (4 of 5)

I’m sitting down with a client the other day and we are discussing the direct mail giveaway offer and the size of the mailing list. One of the people at the table says, “We’ll if we’re mailing 10,000 people we … Continue reading

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Dot-com Return to Direct Marketing Reality

I just got off the phone with Network Solutions; they called me about some services I let expire. It seems that even the formidable web domain registrar has decided not to count on email broadcasting. They’ve instead moved to reduce … Continue reading

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Direct Mail Marketing Strategies (3 of 5)

In Direct Mail Marketing we usually have a product we want to sell and we try to find the best way to sell it. We then work every trick and angle we can think of to develop the best response … Continue reading

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Direct Mailing is still the Best Marketing

At least with CSG Direct is it !! Even as new forms of direct marketing emerge in this new era, direct mailing is still setting the bar in response, results and accountability in marketing. Most every other media cannot get … Continue reading

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