Tag Archives: gaming direct mail

Casino Marketing is our Industry

The mailing industry is going through major changes and I have heard several industry predictions that many mailing services companys and mail processing printers will “get out” instead of keeping up.  This isn’t a bad thing. It’s an industry reborn! … Continue reading

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Direct Mail Quotes aka Direct Mail Prices

We cannot claim to be the Greatest Value in Direct Mail without talking costs. Across the nation we cost less than the average mailshop for all our mailing services. My philosophy is that if another mailshop charges more than half of … Continue reading

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Casino Marketing, Bulk US Mail Tracking is making a difference

Well, the word is definitely spreading about the unique direct mail innovations coming out of Reno, Nevada.  Ironically, the US Postal Service is worried about record profit losses just when the final direct mail dream is realized with US Mail Tracking. … Continue reading

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Database Marketing Versus Personalized Mail

At first glance database marketing could be seen as either a very vague expression or a very specific one.  Obviously in direct mail we are always using databases in our marketing, but that does not really identify which of the above we … Continue reading

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The first time I opened a piece of my own marketing campaign

The first time I opened a piece of my own marketing campaign mail more than twenty years ago, I was astonished to find the letter inside was glued to the inside flap and as a result came out in tatters … Continue reading

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Casino Database Marketing: Do the easy things first!

We often pitch projects to clients related to advanced marketing:  model development, behavior-driven segmentation, pricing optimization, data mining, and other fun things.  However, I always ask my clients if they’re doing the easy things before calling us in to refine … Continue reading

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Casino Direct Mail Creates Success in a Down Economy

You might say that there are many types of casinos out there. Hotel resorts, casino hotels, casino resorts, hometown casinos, horse tracks, cruise lines, grocery stores, local bars, etc.  I say there are only TWO types of casinos: those that say they market their property … Continue reading

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I’m a Direct Mail Blockhead

What do you get when you have one of the best teams in direct mail and you give them permission to “get creative”? It gets even better: He was sent out as a die-cut fold and assemble character with our … Continue reading

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