Tag Archives: mailing service

Direct Mail Services now on Facebook

We sure do have a lot of fun friends on Facebook. I bet you didn’t know direct mail could be so fun! Try our fun facebook direct mail quiz and see if YOU know direct mail. // Do You Know … Continue reading

Posted in Direct Mail Services | Tagged , , , , , | Leave a comment

Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”. There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply … Continue reading

Posted in Casino Direct Mail, Casino Marketing | Tagged , , , , , , , , , , | Leave a comment

US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we … Continue reading

Posted in US Mail Tracking | Tagged , , , , , , , , , | Leave a comment

Does Direct Mail Experience Matter?

During difficult economic times, I find that the marketing professionals that I work with are more price-conscious than ever. Budgets are slashed, staff is reduced and expectations on marketing teams are raised. How do you do more with less? Well, … Continue reading

Posted in Direct Mail Services | Tagged , , , , , , , , , , , , , , | Leave a comment

Mailing List Strategy

Mailing lists can be extremely complicated or very easy.  It depends on a couple of different things.  One of these is what you are trying to sell.  The other is what type of business you are. If you are trying to open a … Continue reading

Posted in Direct Mail Services | Tagged , , , , , , , , , , | Leave a comment

Direct Marketing Headlines

I received a direct mail headline question and thought I would talk about it here too. You are relying on someone giving you their quality time. If your headline is weak, you are assuming they will care long enough to read … Continue reading

Posted in Database Marketing, Direct Mailing | Tagged , , , , , , , , , , , , , | Leave a comment

Casino Marketing is our Industry

The mailing industry is going through major changes and I have heard several industry predictions that many mailing services companys and mail processing printers will “get out” instead of keeping up.  This isn’t a bad thing. It’s an industry reborn! … Continue reading

Posted in Casino Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Mailing Services, Direct Mail Partnership

As a mailing services provider and someone who has helped set up many mailshops over the years, I regularly find a lack of honest communication. Too often I find clients want to hold back from revealing the full details of a project for … Continue reading

Posted in Direct Mail Services | Tagged , , , , , , , , , , | Leave a comment

The 7 Deadly Sins of Direct Mail – Sin #7

…and how our clients avoid them and save thousands Finally we can confront Sin #7: Direct Mail Sin #7 Proof sign-offs taken too casually Every job that we receive with electronic files requires some kind of manipulation or adjustment prior … Continue reading

Posted in Direct Mailing | Tagged , , , , , , , , , , , , | Leave a comment

The 7 Deadly Sins of Direct Mail – Sin #6

…and how our clients avoid them and save thousands We continue along with Sin #6: Direct Mail Sin #6 Don’t use MS Excel for databases Excel sucks for databases. I don’t know how else to put it. Sure, everybody has … Continue reading

Posted in Direct Mailing | Tagged , , , , , , , , , , , , | Leave a comment