Tag Archives: mailing services

Database Marketing – Quick Tips for Database Bliss

Database Marketing starts with a database.  Database tips for our friends in direct mailing marketing. Here at CSG Direct, we’ve seen every type of “database” you can think of, from mailing labels copied into PDF files to multiple relational SQL … Continue reading

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Variable Maps

Variable Maps for Personalized Direct Mail We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us.  Depending on where … Continue reading

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Database Artists

The print and mail industries have merged in the last decade creating a lot of “full service” vendors.  However, if you peeled away the layers of marketing you would discover there are really 2 types of vendors in the industry.  … Continue reading

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Direct Mailing is still the Best Marketing

At least with CSG Direct is it !! Even as new forms of direct marketing emerge in this new era, direct mailing is still setting the bar in response, results and accountability in marketing. Most every other media cannot get … Continue reading

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Direct Mail Services now on Facebook

We sure do have a lot of fun friends on Facebook. I bet you didn’t know direct mail could be so fun! Try our fun facebook direct mail quiz and see if YOU know direct mail. // Do You Know … Continue reading

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Database Marketing, Direct Mail vs Email

As someone that has been in database marketing for over 2 decades I have had my share of deep experience in both direct mail and email variable data driven forms of direct marketing. Email is a dying service and is … Continue reading

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Casino Marketing Direct Mail Campaigns

I often have people ask “What is the best Casino Marketing Direct Mail Campaign?”. There really is no easy secret formula or special tricks for getting the most impact out of a mailing. The best direct mail campaign is simply … Continue reading

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US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we … Continue reading

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Does Direct Mail Experience Matter?

During difficult economic times, I find that the marketing professionals that I work with are more price-conscious than ever. Budgets are slashed, staff is reduced and expectations on marketing teams are raised. How do you do more with less? Well, … Continue reading

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Mailing List Strategy

Mailing lists can be extremely complicated or very easy.  It depends on a couple of different things.  One of these is what you are trying to sell.  The other is what type of business you are. If you are trying to open a … Continue reading

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