Tag Archives: personalized mail

Database Marketing Versus Personalized Mail

At first glance database marketing could be seen as either a very vague expression or a very specific one.  Obviously in direct mail we are always using databases in our marketing, but that does not really identify which of the above we … Continue reading

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“To Our Friends at:”

Did you know that we invented the tagline “To Our Friends” and “To Our Neighbors” for use on carrier route mailings. Back in the early 90s I was searching for a more marketing friendly slug-line for addressing to replace the … Continue reading

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Trackmymail.com is Mocking Us

Trackmymail.com placed a new ad this month that directly mocked us and our reporting system. To their credit, I thought this was hilarious. Here is the ad. I love all the nuances, actually. I love the mocking of our mapped … Continue reading

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Americas First Public US Mail Tracking Systems

In 2008 US Mail Tracking for the masses became possible. We will be adding lots of tools for this in 2009 but let’s remember 2008 for this astounding innovation:

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