Tag Archives: QR Codes

Mobile Commerce and Personalization Promotion Update

Additional Information on the Mobile Commerce and Personalization Summer 2012 Promotion: A Notice of Price Adjustment was filed with the Postal Regulatory Commission (PRC) on February 21, 2012, and the promotion is still pending PRC approval. Building upon last summers … Continue reading

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Raving Consulting tells its fans about 21% response rate from QR code direct mail campagin

Raving Flash. Late Breaking News, Compelling Ideas, Just Plain Good Stuff for the Gaming Industry! We never think of marketing as a 1-touch experience so we did our Christmas mailing as a 5-Touch Campaign. 5 easy touches created better results … Continue reading

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21% Direct Mail Response Rate

There is nothing I enjoy more than seeing the light bulbs come on when I teach people how to use player databases to personalize the players direct mail experience. Personalization is not about using your customer names in the art … Continue reading

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The symbol versions of QR Codes

Each QR Code symbol version has a max data capacity according to the amount of data, character type and error correction level. In other words, as the amount of data increases, more modules are needed to make up the QR … Continue reading

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QR Code Placement Guide

The Mobile Barcode Promotion from the U.S. Postal Service® runs July 1, 2011, through August 31, 2011. Business Mailers can get a 3% upfront discount on First-Class Mail® and Standard Mail® letters and flats. To help you out a bit … Continue reading

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U.S. Postal Service wants you to use QR Codes

From humble beginnings to one of the nation’s foremost innovators in direct mail tracking and data-driven direct mail , CSG Direct Mail is a local business making big waves. With decades in Database Marketing experience, CSG Direct Mail has a … Continue reading

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QR Codes in Direct Mail

QR Codes in Direct Mail Quick Response codes (aka QR Codes) are barcodes primarily used by smartphone users to get more information on the product or service you’re advertising.  The camera portion of the phones read the barcodes and act … Continue reading

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Uses for QR Codes in Direct Mail

QR Codes… What are they? …What do they do? Are they for me? These are all good questions and we will cover them. You should be asking “What do I want to appear on someone’s smart phone when they scan … Continue reading

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