Tag Archives: track direct mail

Tracking Results

Direct Mail is one of the most track-able and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn.  Only … Continue reading

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CSG Direct Mail tours the National Postal Forum

Sometimes when you have your head buried in your own innovations you forget to look up and see what everyone else is doing. This year we decided to go to NPF (National Postal Forum) and get inspired. We want to … Continue reading

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US Mail Tracking

It has been over a year now since we designed our first tools for US Mail Tracking using the US Postal Services Confirm Services. The US Postal Service got the ball rolling with the new Intelligent Mail Barcodes and we … Continue reading

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Are new postage rates justified in direct mail?

All things being what they are, I am normally one of the first people to bash large bureaucratic entities such as the US Postal Service. The monopoly that they hold over the industry, the civil service mentality and attitude as … Continue reading

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Casino Marketing, Bulk US Mail Tracking is making a difference

Well, the word is definitely spreading about the unique direct mail innovations coming out of Reno, Nevada.  Ironically, the US Postal Service is worried about record profit losses just when the final direct mail dream is realized with US Mail Tracking. … Continue reading

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US Mail Tracking – aka Bulk Mail Tracking

Haven’t you always wished you could see inside the mail system and figure out where your mailpieces were? Here’s where we hit the rocket boosters! CSG Direct, Inc has America’s first public direct mail tracking system in the country – … Continue reading

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Track Direct Mail Portal in Works

We are working feverishly to provide a direct mail tracking portal site sole and separate from the CSG Direct website. This will provide other mailers an opportunity to track direct mail. I’ll keep you up to date as we near … Continue reading

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How much Direct Mail?

According to the US Postal Service they mailed 202.7 billion pieces in 2008. Based on our Footprints Data Systems™ we mailed 111.5 million pieces in the past 4 years.

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NCOALink Initiatives are Working

We are really starting to see the difference the NCOALink initiative was intended for. Each year we have seen 17-20% of the population move. Over 40% change their address annually. In the past we have dealt with returned mail and … Continue reading

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More Media Coverage of our Bulk Mail Direct Mail Tracking

Here is a new link to more of the media coverage surrounding our new direct mail tracking systems: http://www.nnbw.biz/ArticleRead.aspx?storyID=12294 The true beauty of being able to hold direct mail more accountable is really sinking in with our new inventions! I … Continue reading

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