Tag Archives: triggered mailings

Recapture Inactive Casino Customers

Recapture Inactives There are three primary areas in your player database that we all focus on in different ways. Those three areas are NEW MEMBER, ACTIVES and INACTIVES. Most properties understandably spend the majority of their time nurturing the ACTIVES … Continue reading

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Marketing Automation article in Solutions Magazine

This months strategic Solutions Magazine is out with a marketing automation article from our team here at CSG Direct Mail.  Lots of other great solutions as well so check it out. a link to the entire publication is here.

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SQL Address Correction over the web (CASS)

I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings so that every record a customer transfers … Continue reading

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How Triggered Direct Mailings Work

Triggered mailings are mailings that go out every single day that nobody has to  micro-manage. These mailings are known for better results than other mailings because they are ‘triggered’ when all the ideal details come together for the guests you … Continue reading

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21% Direct Mail Response Rate

There is nothing I enjoy more than seeing the light bulbs come on when I teach people how to use player databases to personalize the players direct mail experience. Personalization is not about using your customer names in the art … Continue reading

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