Tag Archives: variable data

Variable Direct Mail Printing

Variable Direct Mail Printing can be one of the most powerful mediums of our times. However, most people who sell this to their clients are not even really doing Variable-Printing. 80% of all Variable-Print is nothing more than mail-merge and … Continue reading

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Data Tips: Deduping and Suppressing

Cleaning a database of dedupes is one of the simplest ways to maximize its efficiency for your data marketing needs. This includes many small steps, but two are imperative when mailing to your customers. The first is deduping. Deduping is … Continue reading

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CSG Direct Mail app US Mail Tracking at PCC

The Northern Nevada Postal Customer Council Direct Mail vendor fair took place last Friday, the 19th of November; at the Atlantis Casino Resort in Reno Nevada. This was Reno’s first direct mail vendor fair in a very long time as … Continue reading

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Database Marketing, Direct Mail vs Email

As someone that has been in database marketing for over 2 decades I have had my share of deep experience in both direct mail and email variable data driven forms of direct marketing. Email is a dying service and is … Continue reading

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What Variable Data Printing Is NOT

Variable data printing can be one of the most powerful mediums of our time. However, most people who sell this to their clients are not even really doing variable printing.¬†Eighty percent¬†of all variable print is nothing more than mail-merge and … Continue reading

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Database Marketing Versus Personalized Mail

At first glance database marketing could be seen as either a very vague expression or a very specific one.  Obviously in direct mail we are always using databases in our marketing, but that does not really identify which of the above we … Continue reading

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NCOALink Initiatives are Working

We are really starting to see the difference the NCOALink initiative was intended for. Each year we have seen 17-20% of the population move. Over 40% change their address annually. In the past we have dealt with returned mail and … Continue reading

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Problem with PURLS in Variable Data Printing

I don’t think there is a compelling enough reason to do personalized URLS. We are a variable data printing company and database marketers ourselves. We find PURLS are pushed by the digital press manufacturers as something expensive to sell that the … Continue reading

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