Tag Archives: variable maps

Using Direct Mail Maps for Personalized Mailings

So you want variable maps on your mailers to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work! DESIGN AND SPECS Your first step is deciding exactly what you … Continue reading

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Preparing Your Variable Mapping Mailpiece

Are you ready to use variable maps on your mailpiece to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work! DESIGN AND SPECS Your first step is deciding exactly … Continue reading

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Modern Casino Direct Mail Personalization Workshops

CSG Direct Mail CEO, Michael Hemphill; is teaching modern casino direct mail personalization workshops at Raving’s 14th Indian Gaming National Marketing Conference January 30th – February 1st, 2012. Learn modern personalization secrets from a variable data casino industry veteran. Learn … Continue reading

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21% Direct Mail Response Rate

There is nothing I enjoy more than seeing the light bulbs come on when I teach people how to use player databases to personalize the players direct mail experience. Personalization is not about using your customer names in the art … Continue reading

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Variable Maps

Variable Maps for Personalized Direct Mail We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us.  Depending on where … Continue reading

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