Tag Archives: vdp

CSG Direct Mail app US Mail Tracking at PCC

The Northern Nevada Postal Customer Council Direct Mail vendor fair took place last Friday, the 19th of November; at the Atlantis Casino Resort in Reno Nevada. This was Reno’s first direct mail vendor fair in a very long time as … Continue reading

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Direct Mail Printing: Our 5th Digital Printing Press

Direct Mail Printing: Our 5th Digital Printing Press is here, installed and running. Here is our new Kodak 2500 VP. (Variable Printing) We are a large direct mail printing company and one of Nevadas largest direct marketing companies. It’s very … Continue reading

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What Variable Data Printing Is NOT

Variable data printing can be one of the most powerful mediums of our time. However, most people who sell this to their clients are not even really doing variable printing.¬†Eighty percent¬†of all variable print is nothing more than mail-merge and … Continue reading

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Database Marketing Versus Personalized Mail

At first glance database marketing could be seen as either a very vague expression or a very specific one.  Obviously in direct mail we are always using databases in our marketing, but that does not really identify which of the above we … Continue reading

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Problem with PURLS in Variable Data Printing

I don’t think there is a compelling enough reason to do personalized URLS. We are a variable data printing company and database marketers ourselves. We find PURLS are pushed by the digital press manufacturers as something expensive to sell that the … Continue reading

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