The Future of Direct Mail

the-future-of-direct-mailTHE FUTURE OF DIRECT MAIL

When you work on the leading edge in direct mail innovation you have to be excited about what the future has in store for direct mail marketing. As innovators, our view of the future of direct mail marketing is quite a bit different than most peoples.

To most people direct mail is a pile of paper inside their mailbox filled with postcards, coupons and hiding bills and checks amongst the pile.

We see a trusted delivery system accountable to every home in America with a box for us to place any kind of relevant message or offer to whomever we choose. We can specifically choose an audience from a long list of local and national consumer profiles and individual personal data and speak to that person on an individual relevant level.

What other form of media has a long-standing trusted space to place portable and sharable physical messages with your brand, offers and contact information on it?
A huge advantage!
Every other form of media requires consumers to take notes, remember details, act on impulse or dig through spam and viruses to receive.

Billboards clog the roads and sky distracting you when you are driving. TV Commercials hit you one after another for products and services you don’t want or need when you are watching your favorite show.  Nobody likes commercials in their movie or music entertainment.  Online ads, spam and new website viruses are ruining the internet.

With the advances in digital variable printing and the personalization and accuracy of database driven marketing, Direct Mail is going to be the only legitimate form of marketing in the future. Everything else will be spam and annoying!

To win you have to stand out! You cannot just be another postcard in the mailbox. Make “New Innovations” part of your bid requests. When you work with the right vendor you get actionable and inexpensive ideas to keep you ahead of the pack.

It’s time for the world to learn “cost-per-response” as well.
Accountable marketing will always win the day.

WHO WE SERVE BEST

Every company that markets a product or a service is a potential client but may not be who we serve best.  Many companies fall pray to the armies of salespeople for Radio and Television ads. Many people are also confused by all the Postal regulations, databases, permits, design and print aspects of direct mail marketing.  We understand.

We tend to work with people that understand all the forms of media and have lived with the results of lack of results of each. You can find a weakness in every form of marketing but there are very few you can find a return on investment in like Direct Mail. Experienced marketers get that and we enjoy working with them the most.

Experienced marketers understand testing, versions, tracking results and adjusting. Direct mail marketing is the most accountable and adjustable to those that apply the science.

Our Favorite Industries:

  • Banking
  • Gaming
  • Tourism
  • Medical
  • Grocery
  • Dot.com
  • Non-profits
  • Education
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4 Responses to The Future of Direct Mail

  1. I’m surprised in an article about the future of direct mail that you didn’t mention QR codes. What are your thoughts on how direct mail will integriate mobile and online content?

  2. mailman says:

    Valid point, I just wrote a bunch of QR code content and was probably tired of writing about them for the week. lol. QR codes have still not been adopted by the American public and response and usage rates are still low. We have built QR code tracking systems and on our mailing about QR codes and the QR code discounts we have had 20-25 scans on 1300 pieces. That is a 2% scan ratio however it went to a targeted list of companys that direct mail all year long. I’m not sure what role QR codes will play in the future if the public doesn’t scan them and marketers dont use them, but it is a great opportunity.

  3. mailman says:

    I have another full QR Code case study in the queue to post soon.

  4. Pingback: The CSG Direct Mail Story continues | Database Marketing | Casino Direct Mail Marketing

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